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Amy Macdonald '4th of July' by Ben & Jos

Jimmy Brown - 21st Nov 2012

Ben and Jos enhance a rousing performance from Amy Macdonald and her band with projected footage of all things Americana to brilliant effect, to partner her new single 4th of July.

“We wanted this video to have a nostalgic feel” explain the directing duo. “To achieve this we trawled through days of wonderful stock footage from the incredible Prelinger archive. This footage creates a cathartic effect. Days lost but experiences had.

“The song feels quite light, whereas the lyrics are downbeat. The attempt was to use this footage to complement these emotions. We were lucky to shoot on 16mm film, and used several different stocks. We played with in-camera ramps and other destructive techniques to give the film a degraded look”.

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Jimmy Brown - 21st Nov 2012

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Credits

Production/Creative

Director
Ben & Jos
Producer
Phil Vanier
Production Company
Asylum Films

Camera

Director of Photography
Dan Staford-Clark

Grading

Colourist
Matt Hare

VFX

Post Producer
RalphMathers

Commission

Commissioner
Natalie Arnett

Jimmy Brown - 21st Nov 2012

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