Stereophonics’ frontman Kelly Jones makes his directorial debut on this video for the band’s new single, almost twenty years into their career, and a fine job he does of it too.

Taking an initially bleak, then life-affirming turn, this narrative video features a strong cast putting in some excellent performances and an interesting narrative in which a man is willing to offer a homeless man a large sum of money in order to help him with a rather dark request. It’s a plot that plays out nicely and each character is a fascinating watch.

The off-summer British coast provides a suitably dramatic background for the emotional action. All in all, it’s really strong work by the ‘phonics singer – who was supported by the team at Shameless. One suspects it will not be the last time that Kelly occupies the director’s chair…