Jimmy Brown - 16th Nov 2012

"Love Me Bad shows two different genres merging together to create a unique song - I wanted to create a fun tone to the video, showing the personalities of both artists" explains Sheridan de Myers on his promo for Sincere's Love Bad.

"As the video is about girls loving the artists 'bad', but in a good way. I also wanted to show different girls in various scenarios in their every day settings, while also adding a bright and colourful look to the overall look to the video. The quick changing backdrops adds a fast paced fee to the video as we see the two artists on their way to a street party.

"I wanted to capture a colourful Jamaica showing beautiful sites and people. Showing the cool dancehall scene over there as it hasn't been seen in a little while in a urban video".



DirectorSheridan De Myers
1st ADJay Williams
Director's RepresentationY

Jimmy Brown - 16th Nov 2012

Related Content


Sway 'Level Up' by Sheridan De Myers

Sheridan De Myers' tale of a big fat lottery win is the basis for this very British, cleanly-photographed promo to aid the equally British dubstep of Sway's Level Up. Production company New …

Jimmy Brown - 6th Mar 2012


Messy’s Talk About by Sheridan De Myers

"The idea was to create a moody performance piece set around a journey of two gangs," says Sheridan. "I wanted to create a feeling that both crews would come to fight, but were restored through a …

Jimmy Brown - 12th Oct 2010


Luke Bingham ft. Sway 'Gemini' by Sheridan de Myers

Sheridan de Myers' video for Luke Bingham's Gemini creates a narrative which puts the singer in an interesting dilemma. Luke is on his way to meet his girlfriend - but then he meets another girl who …

David Knight - 4th Sept 2012


K Koke 'Only One' by Sheridan de Myers

Sheridan de Myers helps K Koke celebrate coming back to the UK hip hop scene with his video for Only One - featuring smoke flares, pretty girls and his ever expanding crew... …

Jimmy Brown - 14th Nov 2012

Latest News