Commissioned by Mercedes to promote their new E-class car, E-A-Ski and Ice Cube enlist Rock Jacobs to shoot this gorgeous promo-commercial hybrid for Cruise Control. Shot in San Francisco, Rock …
Jenn D 'Lose It' by Rock Jacobs
"This clip is all about Jenn D making a statement" explains Rock Jacobs oh his colourful and energetic promo for Lose It by the UK's newest rising star. "Cinematic with the look, fluid with constant motion in feel".
"I shot 90% of my shots on steadicam - nearly killed my operator (Twojay Dhillon). Bold colors - pop driven - I came up with these cool optical flares giving us bursts of energy 'on key' enhancing the already surreal vibe and overall theme of Losing It!
"I thought it would be funny to have an old lady call the cops on her. It plays out really well. Especially towards the end when Jenn's crew start a mini riot concluding with Jenn dancing atop of the cruiser.
"We weren't actually sure we could get away with that for the air, but I guess with the internet boom standards have relaxed!"
|Production Company||Razor Factory/UK|
Following their No. 1 single Good Times and taken from the Winner Stays On album, the fierce urban pop of Roll Deep's Good Times is accompanied by the unrelenting energy that is Rock Jacob's promo.
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