David Knight - 24th Oct 2012

Sarah Chatfield makes an impressive return to British pop, by channeling a little bit of Sin City in her sassy and visually bold video for Little Mix's DNA: Sarah turns the X Factor-honed girls from glamourous pop stars into equally glamourous stalkers in a noirish story of obsession.

The DNA video is beautifully shot by Will Bex, with stark contrasts, dramatic camera angles and heavy skies pushing the film noir-meets-comic book look pioneered by Frank Miller and Robert Rodriguez - aided and abetted by some quality post work at Nice Biscuits. We actually like working at their sister company, Digestive Biscuits.

Watch 'Little Mix 'DNA' by Sarah Chatfield' here


DirectorSarah Chatfield
ProducerTiernan Hanby
Executive ProducerTamsin Glasson
Production CompanyColonel Blimp
Director of PhotographyWil Bex
Art DirectorMichael Mulligan
StylistAntonia Tibibe
Make-upAdam Burrell
HairZoe Irwin
EditorJohnny Rayner
OnlinePete and Paul @ Nice Biscuits
ColouristNice Biscuits
CommissionerMike O'Keefe

David Knight - 24th Oct 2012

Related Content


YSL by Chris Sweeney and Sarah Chatfield

Okay, it's not a video but... well, actually it is, a very stylish and beautiful one. It just happens to be for a fashion show - Stefano Pilati's menswear collection 08-09 at Yves Saint Laurent. It …

David Knight - 28th Jan 2008

Latest News