Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Levek 'Black Mold Grow' by Michael Lawrence

Jimmy Brown - 23rd Oct 2012

Shot in the Buffalo area of upstate New York, a young woman haunted by her demons forms the narrative of Michael Lawrence's highly watchable promo for Levek's Black Mold Grow.

Shot in the Buffalo area of upstate New York, a young woman haunted by her demons forms the narrative of Michael Lawrence's highly watchable promo for Levek's Black Mold Grow. "David (from Levek) and I spoke for months about the meaning behind the album - and Black Mold Grow in particular," explains Michael. "Similar images kept on coming into both of our heads - a gauzy, transcendental view on a young woman's struggle with her psyche. "Creating the film was an organic process - everything from the original script to the end product was guided by the nature surrounding us. The locations and environments added a large scope to the film - but, more than anything, created a backdrop for a character-driven story to unfold in a spontaneous, genuine way."

"David (from Levek) and I spoke for months about the meaning behind the album - and Black Mold Grow in particular," explains Michael. "Similar images kept on coming into both of our heads - a gauzy, transcendental view on a young woman's struggle with her psyche.

Shot in the Buffalo area of upstate New York, a young woman haunted by her demons forms the narrative of Michael Lawrence's highly watchable promo for Levek's Black Mold Grow. "David (from Levek) and I spoke for months about the meaning behind the album - and Black Mold Grow in particular," explains Michael. "Similar images kept on coming into both of our heads - a gauzy, transcendental view on a young woman's struggle with her psyche. "Creating the film was an organic process - everything from the original script to the end product was guided by the nature surrounding us. The locations and environments added a large scope to the film - but, more than anything, created a backdrop for a character-driven story to unfold in a spontaneous, genuine way."

"Creating the film was an organic process - everything from the original script to the end product was guided by the nature surrounding us. The locations and environments added a large scope to the film - but, more than anything, created a backdrop for a character-driven story to unfold in a spontaneous, genuine way."

Shot in the Buffalo area of upstate New York, a young woman haunted by her demons forms the narrative of Michael Lawrence's highly watchable promo for Levek's Black Mold Grow. "David (from Levek) and I spoke for months about the meaning behind the album - and Black Mold Grow in particular," explains Michael. "Similar images kept on coming into both of our heads - a gauzy, transcendental view on a young woman's struggle with her psyche. "Creating the film was an organic process - everything from the original script to the end product was guided by the nature surrounding us. The locations and environments added a large scope to the film - but, more than anything, created a backdrop for a character-driven story to unfold in a spontaneous, genuine way."

Jimmy Brown - 23rd Oct 2012

Tags

  • Director's notes
  • New Promos
  • Promos

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Michael Lawrence
Producer
Max Collins & Michael Lawrence

Camera

Director of Photography
David Kruta & Michael Lawrence

Editorial

Editor
Alex Amoling
Sound design
Jeff Melanson

VFX

Post Producer
Replicant

Commission

Commissioner
Jessi Frick

Misc

DIT
Sam Gursky
Special Thanks
Sue Scott, Mike Aug

Jimmy Brown - 23rd Oct 2012

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video