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David Knight - 8th Oct 2012

In Yu Sato's excellent video for Antonionian's The Ride, the viewer undergoes the strange sensation of changing identity as a POV shot changes whenever the holder of the POV makes eye-contact with another person.

"The track was originally inspired by Antonioni's movie The Passenger (1975): it's about a man who exchanges his identity with that of a man he finds dead, and he ends up sharing the same fate as the man whose identity he took. The idea of the video, taking on a journey by riding other people's point of views, was also based on The Passenger as well as the feeling and mood that the song contains. The POV shot switches every time two individuals make eye contact with each other. In this way, POV shots continuously exchange from one to another.

"Eye contact often happens to us without consciously doing it when someone walks past. When it happens to me, I'm always curious about how they see me through their eyes - this was how I came up with the core idea of the video."

As it happens, in the course of this experience we also gets an extensive tour of Brixton market, delivered in an intriguing hyperreal quality - like a film studio version of a market - by DoP Chris Martin's photography. A delightful piece of work by Yu, the filmmaker who was formerly a member of directing team SSSR, and has recently been working with Lex Records on imagery for their 10th anniversary campaign.

Credits

Director
Director of PhotographyChris Martin
Cast?Alex Barrow, Ana Kazaroff, Cléo Férin, John Waggoner, Luis Honorio, Margot Waggoner, N

David Knight - 8th Oct 2012

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