Jimmy Brown - 28th Sept 2012

In Ruskin Kyle's promo for Cocosmalice's June Exit, a beautiful young woman (played by Victoria Fischer) prepares to go on a swift and surreal journey through the urban sprawl of London - while a worn-out old man is awaiting a thrill at the end of the road.

But the twist in the tale is that it turns out to be a modern allegory about euthanasia - a serious subject, but then Ruskin Kyle has enjoyed considerable success making hard-hitting music videos that tackle contemporary social issues in a way that grab people's attention. Ruskin previously directed the hugely powerful video for The A Team that helped Ed Sheeran come to prominence, and has now notched nearly 45 million views.

http://www.youtube.com/watchv=6LP6dH-MLCw

Credits

DirectorRuskin Kyle
Production CompanyRivers Rush
ProducerRyan Dean
Director of PhotographyCharlie Jones
EditorNeil Lenthall
ManBrian Croucher

Jimmy Brown - 28th Sept 2012

Related Content

video

San Cisco 'Beach' by Ruskin Kyle

San Cisco are a band from Freemantle in Western Australia and 'Beach' is their debut UK release – but the band are a long way from sunny Oz in the video by Ruskin Kyle. And indeed, good old Brighton …

David Knight - 12th Dec 2012

video

Young Empires 'The Gates' by Amos LeBlanc

Beginning with a shot of the celebrated underwater 'Christ Of The Depths' statue in Florida – then given an added Michaelangelo-like resonance – Amos …

David Knight - 19th Aug 2015

Latest News