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Cocosmalice 'June's Exit' by Ruskin Kyle

Jimmy Brown - 28th Sept 2012

In Ruskin Kyle's promo for Cocosmalice's June Exit, a beautiful young woman (played by Victoria Fischer) prepares to go on a swift and surreal journey through the urban sprawl of London - while a worn-out old man is awaiting a thrill at the end of the road.

In Ruskin Kyle's promo for Cocosmalice's June Exit, a beautiful young woman (played by Victoria Fischer) prepares to go on a swift and surreal journey through the urban sprawl of London - while a worn-out old man is awaiting a thrill at the end of the road. But the twist in the tale is that it turns out to be a modern allegory about euthanasia - a serious subject, but then Ruskin Kyle has enjoyed considerable success making hard-hitting music videos that tackle contemporary social issues in a way that grab people's attention. Ruskin previously directed the hugely powerful video for <a href="http://www.youtube.com/watchv=UAWcs5H-qgQ" target="_blank">The A Team</a> that helped Ed Sheeran come to prominence, and has now notched nearly 45 million views. http://www.youtube.com/watchv=6LP6dH-MLCw

But the twist in the tale is that it turns out to be a modern allegory about euthanasia - a serious subject, but then Ruskin Kyle has enjoyed considerable success making hard-hitting music videos that tackle contemporary social issues in a way that grab people's attention. Ruskin previously directed the hugely powerful video for The A Team that helped Ed Sheeran come to prominence, and has now notched nearly 45 million views.

In Ruskin Kyle's promo for Cocosmalice's June Exit, a beautiful young woman (played by Victoria Fischer) prepares to go on a swift and surreal journey through the urban sprawl of London - while a worn-out old man is awaiting a thrill at the end of the road. But the twist in the tale is that it turns out to be a modern allegory about euthanasia - a serious subject, but then Ruskin Kyle has enjoyed considerable success making hard-hitting music videos that tackle contemporary social issues in a way that grab people's attention. Ruskin previously directed the hugely powerful video for <a href="http://www.youtube.com/watchv=UAWcs5H-qgQ" target="_blank">The A Team</a> that helped Ed Sheeran come to prominence, and has now notched nearly 45 million views. http://www.youtube.com/watchv=6LP6dH-MLCw

http://www.youtube.com/watchv=6LP6dH-MLCw

Jimmy Brown - 28th Sept 2012

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Credits

Production/Creative

Director
Ruskin Kyle
Producer
Ryan Dean
Production Company
Rivers Rush

Camera

Director of Photography
Charlie Jones

Editorial

Editor
Neil Lenthall

Jimmy Brown - 28th Sept 2012

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