Sam Hill - 10th Sept 2012

The brothers Lockey, aka Handheldcineclub, are a dab hand at putting together a promo for cult indie bands, having done videos for Editors, Band of Skulls, Maps and Atlases and more. This new work sees them in on form, really twisting the emotional knife to Frightened Rabbit's heartbreak ballad. Shot in London, with some amazing tower-block views, a woman struggles with a life of hardship with the viewer catching glimpses of the past and present.

"We've worked closely with Frightened Rabbit quite a lot since we did 'The Loneliness & The Scream' video for them a couple of years ago at the end of their 'Winter of Mixed Drinks' record. The best thing about working closely over a period of time is that, after a while you can hope to gain more of an insight on how best to convey what you feel the song is about, more than just tipping up and shooting a band and moving on.

"Hopefully it's more in sync with the original spark of an idea that created the song as opposed to just throwing together a load of images that look cool whilst the tune plays in the background with no connection...The emotive and vivid lyrics are very strong on this tune so we just went with it. We reckon it turned out pretty cool."

Directed by: handheldcineclub (Justin Lockey & James Lockey)
Producer: Stephanie Zari
DOP: Brian Strange
1st AD: Maggie Musial
1st AC: Robin Webster
2nd AC: Ali King
DIT: Matt Oaten
Stylist: Daisy Babbington
Make Up: Sarah Nuth
3rd AD / Runner: Matt Mead
Floor Runner: Amelia Southgate

Credits

ProducerStephanie Zari
Director of PhotographyBrian Strange
1st ADMaggie Musial
Focus PullerRobin Webster
Clapper LoaderAli King
DITM
StylistDaisy Babbington
Make-upSarah Nuth

Sam Hill - 10th Sept 2012

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