David Knight - 5th Sept 2012

An intense, visceral video for Blood Red Shoes' In Time To Voices by Craig Murray, who creates a gripping story from an intriguing but rather fantastical premise: an arm-wrestling contest between the band's own singer-guitarist Laura-Mary Carter against Craig Lee - one of the top bodybuilders in the UK.

Laura-Mary goes down into the dangerous domain of the arm-wrestle champ - with bandmate Steven Ansell as the match referee - and Craig Murray maintains the suspension of disbelief quite superbly - not least because Laura-Mary is capable of a few dirty tricks of her own. Perhaps not surprisingly, Sly Stallone provided his inspiration...

"I wrote the idea in a couple of hours after the band contacted me saying they had turned down all fifteen pitches they'd received and needed something quick," Craig explains. "I was in the process of making another video for the band so the contact with them was already there. I just listened to the song and instantly thought of the 1987 Stallone classic 'Over The Top' for some reason.

"We found the bodybuilder Craig Lee at the local gym in Dalston which my friend goes to. He's the UK No 11 - hoping to soon be the UK No 5 if he wins his next comp. We just walked in, she introduced me, I asked and he said yes.

"[Laura-Mary], the singer / guitarist of Blood Red Shoes is actually a really shy girl so her performance was incredible! All the extras are my friends... The prosthetics were done by Sunita Parmer (Hobbit, Snow White, Harry Potter) The Foley was done by Adam Mendez (127 hours, Judge Dredd, Fantastic Mr Fox) and my friend Charlie Mather produced it..we really had to pull in the favours on this one."

There are two versions - the official version is here. The even darker version is below...


Make-upPortia Williams
EditorCraig Murray
RunnerTrushna P

David Knight - 5th Sept 2012

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