Taylor Swift enlists Declan Whitebloom to direct the promo to Mean - the next single from her multi-platinum Speak Now album. Whitebloom turns Swift's tale of boyfriend woes into a sweet, retro …
Taylor Swift 'We Are Never Ever Getting Back Together' by Declan Whitebloom
Book-ended by some smooth, gravity-defying camera rotations, Declan Whitebloom delivers a corker of a promo for Taylor Swift's tongue-in-cheek We Are Never Getting Back Together.
The one-take promo revolves around a clever, specially-built set - with some lovely retro touches from Meghan Rodgers - as Taylor sings of her boyfriend woes through numourous costume changes and great set-ups...
|Executive Producer||Coleen Haynes|
|Director of Photography||Paul Laufer|
|Production designer||Meghan Rodgers|
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