David Knight - 3rd Sept 2012

"When I was contacted to shoot this video I was really eager to create something special for the artist," explains Moe Musa. "After reviewing various videos from the Afrobeats scene I realized that there were very similar generic aspects used so I wanted flip it on its head and try something new."

Moe used his own childhood experiences of monsoon rains in Africa - together with his passion for high framerate filming - to be the basis of the promo. The indoor rain was achieved by using rain stands, hidden from shot by mounting on the sides of the lighting truss. "Due to the amount of rain needed for this effect we hired in a fire engine from the Pinewood lot by our special effects expert," Moe reveals. "The video was shot on Red Epic throughout on 300fps to capture the effect of the rain on the performance."

Keith Long of East End Studios adds that it was a memorable day of shooting at the studios, based in Leyton, not far from the Olympic Park. "It's not every day we get to do a full monsoon rain shoot indoors," says Keith. "We had to literally stop traffic for this one to refill the fire engine."



DirectorMr Moe Musa
Production CompanyUrFreshTV Productions
ProducerTunde Babalola
Executive ProducerDon Jazy, Wande Coal, Ropo Akins
EditorMr Moe Musa
GafferKeith Long
RunnerSam Kirk
StylistAyisha Tankabi
Production ManagerN
Production AssistantMobolaji Lamidi

David Knight - 3rd Sept 2012

Related Content


All Tvvins 'Too Young' by Brendan Canty

They have become known for their intensely dramatic work, like the video for Hozier's Take Me To Church, but Brendan Canty and co-director Conal Thomson (aka Feel Good Lost) have taken a …

Cat Velez - 4th June 2015


The Libertines 'Gunga Din' by Roger Sargent

The Libertines are back, and are looking very much up for it. That was clear from their surprise set at Glastonbury, and it's very much the case with the video for Gunga Din, where their …

David Knight - 6th July 2015


Si Cranstoun 'God's Of Love' by Michael McCool

The joyous retro-soul sound of Si Cranstoun has inspired a suitably uplifting video for God's Of Love directed by Michael McCool - making his first all-live action promo after a couple of videos …

David Knight - 27th July 2015

Latest News