Intercut with footage of Kav's show at London's KOKO last month, Martin Pickering (aka The Pickering Brothers) delivers this (literally) hard-hitting promo for the former Happy Mondays guitarist's new single King Of The World.

In this ultra-violent video, we see pro MMA fighters Lee Coville and Jarek Maryszczak punch it out in a bloody bareknuckle fight scene. The smaller man and underdog, Lee Coville, prevails as the king of his own seedy boxing underworld...