David Knight - 29th Aug 2012

Zac Ella put a lot of himself into Magic Happens, his last video for Virals - and the same goes for the follow up, for Shake It Up. the result is, well, eccentric. But that's what Zac does best...

"The video for Magic Happens was full of nostalgia that followed a young me ambitiously pursuing the dream of being a magician," Zac explains. "For Shake It Up, the feelgood family vibe continues. With a look at another of my childhood memories; wanting to be a girl. I knew I wanted to create something that was definitively upbeat and fun for all the family whilst capturing the summery-pop vibe of the song. The best way to do this was with a sing-a-long video put within a Children's TV context...with a bizarre twist.

"When I was six, my sister would dress me up as a girl. We'd tell the neighbours that I was a cousin coming to stay and my name was Catherine Louise. I wanted to recreate this innocent sense of sibling togetherness by comping my face on one of the girls. The results are a little surreal whilst retaining a certain innocent charm. But, I don't think I could get away with it in the real world." You might be right there Zac...

http://www.youtube.com/watchv=Uw9Hg4-ZZpw&feature=player_embedded#!

PRO Credits

Credits

DirectorZac Ella
ProducerAlex Chamberlain
CommissionerStephen Go
Production CompanyB A D Productions

David Knight - 29th Aug 2012

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