Sam Hill - 21st Aug 2012

Jeffery Zablotny captures the vaudeville spirit of singer Sarah Slean in this charming black and white promo for 'Society Song'. Seeming to have been caught in a spot of bother, Sarah find herself in a special photoshoot - for mug shots. Although she does have an ace up her sleeve...

"That kind of setup seemed really ideal for the track, so it was really about building intrigue around Sarah's character and letting you create her set of circumstances in your mind. Giving voice to the urgent, almost sinister energy of the track was the other side of it, so everything was very tightly storyboarded, and there was absolutely no room for deviation from that. Sarah is such an incredible live performer, so part of the thinking behind the style was also having an excuse to get to watch her really deliver the material. I didn't give her the safety net of having an instrument to play, and it doesn't even matter because she's infinitely watchable on her own."

Credits

DirectorJeffrey Zablotny
ProducerElli Weisbaum

Sam Hill - 21st Aug 2012

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