David Knight - 10th Aug 2012

An enigmatic tale set in a decimated world for EmalKay's Bring It Down, directed and produced by Jake Harmer, featuring two girls as they travel through this ruined landscape, mostly in face masks - but occasionally stopping to smell the flowers.

The Bring It Down video was shot on location in Sussex and Kent - and has already provoked a lot of YouTube debate. Jake Harmer isn't giving too much away on the meaning of the video - but he does quote 'ThePsilocypher' for what he considers "the most interesting description so far."

"[The girls] wear the masks because they have to in a polluted world, and the dream-like way they're shown in the meadow,? and then it fading to grey, suggests it's probably a flash back to before the 'fall'. They probably are gay, but I think to focus on that is to get distracted from the actual point. They're survivors of a revolution ("bring it down") depicted in the intercut news footage, exploring a decimated world."


Production CompanyKnock Knock
Director of PhotographyStuart McCardle
EditorBen Hunt
Post ProducerJohn Price
ColouristLuke Morrison
Production AssistantEric Harmer
Post ProducerNinian Doff

David Knight - 10th Aug 2012

Related Content


Arches ft. Karen Harding 'New Love' by JT Child

Karen Harding heads to the party with her girls in the feelgood video for Arches' New Love by JT Child, where some nice chemistry develops between her and the dreamy guy with very white …

Promonews - 6th July 2015


Ghost Culture 'Mouth' by Lewis Kyle White

Lewis Kyle White's video for Ghost Culture's Mouth is composed of an array of metaphorical imagery, exploring society in the digital age and the impending future birth of …

Cat Velez - 23rd July 2015


Young Empires 'The Gates' by Amos LeBlanc

Beginning with a shot of the celebrated underwater 'Christ Of The Depths' statue in Florida – then given an added Michaelangelo-like resonance – Amos …

David Knight - 19th Aug 2015

Latest News


Anthony Taylor 1958 - 2021

Anthony Taylor, producer of many acclaimed and award-winning commercials, most recently at Kode …

Promonews - 6 days ago


Silence signs to Spindle

Spindle have signed the director known as Silence to the company's directing roster for …

Promonews - 10 days ago