Jimmy Brown - 9th Aug 2012

In the first of two promos for the UK singer, Paul Caslin delivers this provocative, intense and hard-hitting promo for Plan B's Deepest Shame - from the new album Ill Manors - telling the story of abused kid Michelle with sensitivity and drama.

Performances by Ben Drew aka Plan B and Anouska Mond are intercut with clips from the Ill Manors movie - directed by Drew - tracing Michelle's life from sweet, beautiful girl to tragic adult.

"Having worked with Ben Drew on various projects over the last two years, the promo for Deepest Shame was a chance to take this to the next level," says Paul. "The shoot took place over two days. Day one was spent in Battersea Power Station which offered up some incredible locations and day two was spent at an underwater tank shooting the final scene from the promo.

"The edit process involved a lot of late night sessions spent throwing different creative ideas into the mix as it was really important that we found the balance of performance and Michelle's story. I'm really happy with the end result and think it tells her story powerfully."


DirectorPaul Caslin
Production CompanyJJ Stereo
ProducerAmy James
Director of PhotographyRain Li
EditorTom W
Production ManagerDulcie Kellett
Focus PullerJeff Vine
1st ADEzra Sumner
DITJames Lewis
GripAndy Sauer
GafferMike Casserly
Art DirectorMark Connell
ColouristJack Jones @ TVC
CommissionerDan Curwin

Jimmy Brown - 9th Aug 2012

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