With most of the crew lending a hand (literally), Joe Pickard takes a simple yet brilliant idea and executes it perfectly in his excellent promo for Eytan & The Embassy's Everything Changes.

In this case, its Eytan Oren who goes through a record-breaking number of costume changes in a single locked-off take. In the course of his performance he takes on the guise of numerous rock icons of the past (Jim Morrison, Dylan, Elvis, early Elton, Aladdin Sane-era Bowie, and many more...). And since its appearance online, the Everything Changes video has notched over half a million views on YouTube and numerous celebrity endorsements via Twitter (including from OK Go).

"The video is a one-take music video that showcases an abbreviated history of rock music as told through costume changes," Joe Pickard explains. "We had a grand total of 18 costume changes over the course of the video and finally got it right on the 36th take!"

And the band have set up a webpage at recordsetter.com throwing down the gauntlet: "We set the world record for most costume changes in an unedited music video! Try to break our record."

Over to you...

http://www.youtube.com/watchv=iMwyun2KUI8&feature=youtu.be