Jimmy Brown - 26th July 2012

With most of the crew lending a hand (literally), Joe Pickard takes a simple yet brilliant idea and executes it perfectly in his excellent promo for Eytan & The Embassy's Everything Changes.

In this case, its Eytan Oren who goes through a record-breaking number of costume changes in a single locked-off take. In the course of his performance he takes on the guise of numerous rock icons of the past (Jim Morrison, Dylan, Elvis, early Elton, Aladdin Sane-era Bowie, and many more...). And since its appearance online, the Everything Changes video has notched over half a million views on YouTube and numerous celebrity endorsements via Twitter (including from OK Go).

"The video is a one-take music video that showcases an abbreviated history of rock music as told through costume changes," Joe Pickard explains. "We had a grand total of 18 costume changes over the course of the video and finally got it right on the 36th take!"

And the band have set up a webpage at recordsetter.com throwing down the gauntlet: "We set the world record for most costume changes in an unedited music video! Try to break our record."

Over to you...



DirectorJoe Pickard
ProducerTony Segreto
Director of PhotographyCorey Eisenstein
Production AssistantDavid Gould, Collin Gilbert, Cyrus Azima

Jimmy Brown - 26th July 2012

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