Mike Baldwin has directed his first promo through G&E, and it's a simple yet striking and classy showcase for Melanie C's strong comeback single Weak.
Twin Atlantic 'Yes I Was Drunk' by Mike Baldwin
Mike Baldwin delves deep into his box of tricks and pulls out a conceptual piece of work for Scottish rock band Twin Atlantic's Yes I Was Drunk.
Shot around Glasgow's Queens Park district featuring a cast of characters flying through the air in slow-motion, the promo echoes the introspecitve melancholy in the songs lyrics and instrumentation.
"This is the sense I first got from hearing the song - a kind of beautiful melancholy," says Mike about his Twin Atlantic clip. "People who are stuck in a moment with time deliberately stretched over the course of the promo."
|Executive Producer||Tom King|
|Director of Photography||Ben Todd|
|Casting director||Roz Walker|
|Director's Representation||Debs Ramsey @ Y|
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