Shot on a New York subway escalator and featuring model/musician Lyle Lodwick, Matt Kliegman delivers this cool, hypnotic promo for Brooklyn artist Shadowbox.

Speaking to Interview magazine (where the promo was premiered), Matt says:

"I am always attracted to uniform motion and the resulting rhythms of changing lighting. I was afraid we would be arrested when we shot it, and an MTA official tried to harass us. But we researched the legality of what we were doing, so luckily, this is, in fact, legal.

"I don't think I've seen too many videos shot in the subway-maybe it's too mundane or people think it's illegal, but I felt there was some overlooked beauty in it," Kliegman continues, "and thought by just observing the minutiae, that could be brought out."