Cheatahs 'Coared' by Federico Urdaneta
Federico Urdanata's promo for Cheetahs' Coared focuses on a hideous kids' birthday party largely shot on VHS for that retro, distressed, home-movie feel.
"The idea behind the promo was to stage the birthday party from hell. We created an environment in which the kids were given free reign. And as their mothers looked on from the backstage, our fantastic young actors just went wild. We encouraged them to do everything they are probably not allowed to do in real life. We asked them to ignore authority, behave badly and eat as much candy as they saw fit. We didn't have to ask twice.
"We were lucky not just in having some superb kids and adult actors, but in having some damn solid styling and art direction. Everything just fell into place, we just had to point our cameras and shoot.
"At the end of the day we did tell the kids never to behave like that again, but they were starting to come down from their sugar rush so I don't think they heard us.
"The final part of the video was all done magnetically, by hand. We took the tape out of the VHS cassettes and disrespected it in every possible way".
|Casting director||Lydia Garnett|
|1st AD||Paul Morten|
|Art Director||Saffron Hunt|
|Director of Photography||Maria Cecilia, Paul Morten, Federico Urdaneta, Jesse W|
|Cast||Zane Albarus, Harley Capon, Keira Hall, John Hudson, Lily Murray, Eris Rexhepi, Charmaine Burton, Leon H|
|Special Thanks||Pundersons Gardens, 3 Bodney Rd Residents, Unit 41 Regent Studios, Davo McConville, Reno Inchenko, and the families of our young cast|
The night-time adventures of Roman continue on from the well-received Aftermaths series, this time expanding beyond the 42 second clips into a full-length video.
The lovely idea firing Federico Urdaneta's video for Cheatahs' Controller is the deeply intellectual conversation between two young schoolgirl friends as they do normal early-teenage …
Beginning with a shot of the celebrated underwater 'Christ Of The Depths' statue in Florida – then given an added Michaelangelo-like resonance – Amos …
Beyoncé leads the nominees for the 63rd Grammy Awards, and among her nine nominations …
Colourist Henry Howard has joined the expanding team at Wash, joining company founder and senior …
EnergaCAMERIMAGE, the international film festival celebrating the art of cinematography is now …
Agile Films have announced the signing of Yoni Lappin to their director's roster for music videos …
The Sam Pilling-directed video for DJ Shadow ft De La Soul’s Rocket Fuel, and Finnish-born …
DJ SHADOW & DE LA SOUL'S ‘ROCKET FUEL' WINS WINS VIDEO OF THE YEAR