Jimmy Brown - 2nd July 2012

Federico Urdanata's promo for Cheetahs' Coared focuses on a hideous kids' birthday party largely shot on VHS for that retro, distressed, home-movie feel.

"The idea behind the promo was to stage the birthday party from hell. We created an environment in which the kids were given free reign. And as their mothers looked on from the backstage, our fantastic young actors just went wild. We encouraged them to do everything they are probably not allowed to do in real life. We asked them to ignore authority, behave badly and eat as much candy as they saw fit. We didn't have to ask twice.

"We were lucky not just in having some superb kids and adult actors, but in having some damn solid styling and art direction. Everything just fell into place, we just had to point our cameras and shoot.

"At the end of the day we did tell the kids never to behave like that again, but they were starting to come down from their sugar rush so I don't think they heard us.

"The final part of the video was all done magnetically, by hand. We took the tape out of the VHS cassettes and disrespected it in every possible way".

Credits

DirectorFederico Urdaneta
Production CompanyFumf
Casting directorLydia Garnett
1st ADPaul Morten
Art DirectorSaffron Hunt
StylistNina Andersson
Director of PhotographyMaria Cecilia, Paul Morten, Federico Urdaneta, Jesse W
CastZane Albarus, Harley Capon, Keira Hall, John Hudson, Lily Murray, Eris Rexhepi, Charmaine Burton, Leon H
Special ThanksPundersons Gardens, 3 Bodney Rd Residents, Unit 41 Regent Studios, Davo McConville, Reno Inchenko, and the families of our young cast

Jimmy Brown - 2nd July 2012

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