David Knight - 7th June 2012

Paper Crows are the first signing by Pete Tong's reactivated label FFRR, and this is an innovative form of visual promotion for their Build EP, created by London digital agency Powster, where videos for each of the four songs on the EP are brought together to form one visual in an interactive synchronised music video player - just roll over each video to hear that song.

The four music videos can be shared together as a group to Facebook, embedded as a giant highlighted Timeline update. It was added as a Facebook tab and added as a splash page on the official site.

Below the innovative player is a crowd of crows formed by anyone tweeting #papercrows, and the campaign spans across Facebook/Twitter/YouTube and Vimeo to form a groundbreaking social campaign. Andrew Robinson directed the piece for Powster, with Ste Thompson in charge of design and interactive.

Watch 'Paper Crows 'Build EP' by Powster' here

Credits

Production CompanyPowster
DirectorAndrew Robinson
Director of PhotographyM
ProducerJames Swindells
Camera operatorEmilio Schlappi
GafferRob White
Assistant Art DirectorSara Riding
StylistLisa Oxenham

David Knight - 7th June 2012

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