Using over 3,000 still images for the stop motion technique - shot with a Canon 5D, Alessandro Moro and Yoni Lapin spent over three days assembling this excellent promo for Elro's Scrabble.

Premiered on Vice's Noisey channel, the video centres around a Scrabble board in Elro's house which spells out some of Elro, JME and Manga's witty bars - with the aid of some bizarre props along the way...

Elro ft JME & Manga
Scrabble
Direction/Assembly/Photography: Alessandro Moro, Yani Lapin