Charting the journey of Ashley Pabón from New York to Mexico City to attend a concert by Juan Magan, Alex De Campi delivers this inventive promo for the producer/DJ.

"The brief was to shoot a live video in Mexico City, and we pitched to make the journey - which would otherwise eat up a fair amount of budget in travel costs - be the video" explains Alex.

"Starting in NYC in a snowstorm, we drove south 1,300 miles in 7 days to Mexico City, shooting as we went. We shot on a 7D, with a GoPro as a B camera for timelapse and some effects work."

"It's just an amazing experience having so many geographically unique locations, with different qualities of light, to shoot in, in such a compressed period of time. We were of course sluts for magic hour, so up before dawn to shoot, drive drive drive, and then shoot again at sunset..."