Jimmy Brown - 23rd Apr 2012

Emeli Sandé teams up with Dawn Shadforth for the promo to her new single My Kind Of Love. Shot over two days, the first in a training hospital the second on the Sussex coast, this emotional story of two sisters, the younger played by Laya Lewis from UK TV show Skins, draws on some of Emili's personal experiences.

"During my time studying medicine, I found it hard to write, but one of the things that inspired me were the patients and the interaction that they had with their loved ones during their time of illness," says Emeli.

"When people arrived at the hospital, money and status became irrelevant and only health mattered, which sparked an honesty between people which was amazing. This interaction, declaration of support and love, was the inspiration for 'My Kind of Love' and something I wanted to try and portray in this video."

Credits

DirectorDawn Shadforth
ProducerLee Groombridge
Production ManagerJay Lovelock
Director of PhotographyEd Rutherford
1st ADNickie Sault
GafferN
EditorDominic Leung @ Trim
ColouristFramestore
SoundGuiltFree
CommissionerJames Hackett

Jimmy Brown - 23rd Apr 2012

Related Content

video

Infinity Ink 'Infinity' by Dawn Shadforth

Dawn Shadforth is back with her first music video at new production company home Sonny, marshalling an array of outstanding talent (Robbie Ryan, Alison Dominitz, Mrs Jones and Simon Bourne to name …

David Knight - 5th Mar 2013

video

Hurts’ Wonderful Life by Dawn Shadforth

Following WIZ's promo for their debut Better Than Love comes this extremely rare outing in videos by Dawn Shadforth for Hurts' second single Wonderful Life.

Jimmy Brown - 29th July 2010

Latest News