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Emeli Sandé 'My Kind Of Love' - Director's Cut by Dawn Shadforth

Jimmy Brown - 23rd Apr 2012

Emeli Sandé teams up with Dawn Shadforth for the promo to her new single My Kind Of Love. Shot over two days, the first in a training hospital the second on the Sussex coast, this emotional story of two sisters, the younger played by Laya Lewis from UK TV show Skins, draws on some of Emili's personal experiences.

Emeli Sandé teams up with Dawn Shadforth for the promo to her new single My Kind Of Love. Shot over two days, the first in a training hospital the second on the Sussex coast, this emotional story of two sisters, the younger played by Laya Lewis from UK TV show <em>Skins</em>, draws on some of Emili's personal experiences. "During my time studying medicine, I found it hard to write, but one of the things that inspired me were the patients and the interaction that they had with their loved ones during their time of illness," says Emeli. "When people arrived at the hospital, money and status became irrelevant and only health mattered, which sparked an honesty between people which was amazing. This interaction, declaration of support and love, was the inspiration for 'My Kind of Love' and something I wanted to try and portray in this video."

"During my time studying medicine, I found it hard to write, but one of the things that inspired me were the patients and the interaction that they had with their loved ones during their time of illness," says Emeli.

Emeli Sandé teams up with Dawn Shadforth for the promo to her new single My Kind Of Love. Shot over two days, the first in a training hospital the second on the Sussex coast, this emotional story of two sisters, the younger played by Laya Lewis from UK TV show <em>Skins</em>, draws on some of Emili's personal experiences. "During my time studying medicine, I found it hard to write, but one of the things that inspired me were the patients and the interaction that they had with their loved ones during their time of illness," says Emeli. "When people arrived at the hospital, money and status became irrelevant and only health mattered, which sparked an honesty between people which was amazing. This interaction, declaration of support and love, was the inspiration for 'My Kind of Love' and something I wanted to try and portray in this video."

"When people arrived at the hospital, money and status became irrelevant and only health mattered, which sparked an honesty between people which was amazing. This interaction, declaration of support and love, was the inspiration for 'My Kind of Love' and something I wanted to try and portray in this video."

Emeli Sandé teams up with Dawn Shadforth for the promo to her new single My Kind Of Love. Shot over two days, the first in a training hospital the second on the Sussex coast, this emotional story of two sisters, the younger played by Laya Lewis from UK TV show <em>Skins</em>, draws on some of Emili's personal experiences. "During my time studying medicine, I found it hard to write, but one of the things that inspired me were the patients and the interaction that they had with their loved ones during their time of illness," says Emeli. "When people arrived at the hospital, money and status became irrelevant and only health mattered, which sparked an honesty between people which was amazing. This interaction, declaration of support and love, was the inspiration for 'My Kind of Love' and something I wanted to try and portray in this video."

Jimmy Brown - 23rd Apr 2012

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Credits

Production/Creative

Director
Dawn Shadforth
Producer
Lee Groombridge
Production Company
Production Manager
Jay Lovelock
1st AD
Nickie Sault

Camera

Director of Photography
Ed Rutherford

Lighting/Grip

Gaffer
N

Editorial

Editor
Dominic Leung @ Trim

Grading

Colourist
Framestore

Commission

Commissioner
James Hackett

Misc

Sound
GuiltFree

Jimmy Brown - 23rd Apr 2012

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