A pile of discarded clothing comes to life on a cobbled London backstreet in Ninian Doff's excellent, quirky and fun promo to Graham Coxon's Ooh Yeh Yeh - his second video for Coxon in quick succession following the equally quirky What'll It Take.

"In the brief Graham Coxon talked about that weird disconnect of popping out in the morning to get some milk and meeting someone who's been up all night and is wasted," Ninian explains. "It's a sort of tragic and confusing moment."

Ninian executed the VFX work himself. "The drunk in this is built through a incredibly simple technique: just dropping clothes and then later looping about six frames of the footage so it's just the point where the clothes vaguely form the shape of a person.

"When it works best it gives a really wobbly, about-to-collapse-at-any-moment invisible man effect. The first ten seconds of this are the closest I've got to making a "normal" video - and then the drunk destroys it and it descends once again into madness.

"The shoot itself was a joy: a tiny crew on the hottest day of the year so far. It felt like we were in a little French village, not busy London..."

Watch 'Graham Coxon 'Ooh Yeh Yeh' by Ninian Doff' here