David Knight - 6th Feb 2012

Megaforce's first video since Is Tropical's The Greeks is quite a big one...

Leo, Raphael, Clement and Charles (aka Megaforce) got the nod to direct Madonna's video for Give Me All Your Luvin' - the first, hyper-catchy song from new album MDNA - with a dark cartoon of a treatment which has Madonna being protected at all costs. For her part, Mdna is apparently a big fan of their Kid Cudi video.

It was shot in New York at the beginning of December, and after a lengthy edit by Madonna's favourite editor Danny Tull, post production took place at Box in New York and Mathematic in Paris, who did sterling work creating backgrounds in several scenes - including most of the opening 'suburbia' scene.

Maybe less dark than Megaforce hoped, but still a blockbuster, and you can't fault Madge for giving budding European directing talent a helping hand. She's been doing it for years. And of course it ties in with her Superbowl show...

Watch 'Madonna 'Give Me All Your Luvin' (ft M.I.A. & Nicky Minaj) by Megaforce' here

Credits

DirectorMegaforce
ProducerM
Production CompanyThe Directors Bureau, Riff Raff, El Nino
Director of PhotographyPar Ekberg
Production designerEthan Tobman
EditorDanny Tull
CommissionerK

David Knight - 6th Feb 2012

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