Project Alfie 'Beggin' by Paul Gardner

Paul Gardner's promo for new All Around The World signing Tich's Dumb tells the classic story of not knowing what you have until its gone - with a comedic twist. Shot in one day at two locations, …

With a rich film look and a stylish use of titles, the promo also nods to Project Alfie's hip hop style. http://www.youtube.com/watchv=ER1iBsou8sk

"We wanted to create a video that represents what the song is really about and the sort of artist Kyra is. So the obvious choice to was to stage a house party," explains Paul Garnder about his …

Paul Gardner collaborates with Tich again on an ambitious one-shot promo for Breathe In Breathe Out, filmed mainly backstage at the Brixton Academy at the start of the year. The …