David Knight - 1st Dec 2011

Following his video for Caroline, Nir Ben Jacob's second video for Modern Tapes reworks vintage 50s footage that crystallises two towering preoccupations of the period - rock 'n roll and nuclear bombs.

Nir says he was inspired by MishMash/Getty Images competition covered by Promo News a while ago - his simple use of speech bubbles on the original footage freshens it up nicely, as Modern Tapes play a 'shelter party' (echoes of Weezer's Buddy Holly), under threat of Armageddon.

"The band formed in an underground bomb shelter in 2010," Nir reveals. "At first we thought the entire video would be a live shoot of the band performing in the shelter, but while brainstorming for the video we researched different bomb shelter footage.

"Through Archive.org we found all these old 50's movies that describe what one should do in case of a nuclear emergency - back when they thought hiding under your desk would save you from an atomic bomb. We thought it would be really great to create a whole other narrative within one of these emergency movies.

http://www.youtube.com/watchv=DBdVOjeTxiY

Credits

David Knight - 1st Dec 2011

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