Anagrams 'Fits & Starts' by Ian Newcomb

The promo for the atmospheric Fits And Starts consists of 2608 photographs, 76 hours of shooting and five months of hard graft. "As a photographer, it felt most comfortable for me to make a stop-motion animation in order to bring the lights we'd been shooting to life. Everything was done in camera, using multiple exposures," says Ian.

"It was labour-intensive, but worth it. I like to think it's lo-fi without being shoddy. A month into shooting I discovered that this technique had already been done by people like Lichtfaktor and the Willows. It was disappointing to discover I wasn't doing something as original as I had thought I was, but I think what I've done is different enough to set us apart."