David Knight - 18th Nov 2011

Beginning with something that makes the weeing scene in Big Bad Wolf look like it comes from My Fair Lady, Zac Ella teamed with Leeds's 'cheeky' Rent Boys to make a video for Shoot The Shot that's disgusting, offensive, puerile, and sets a new benchmark for the most inappropriate use of food. The sheer relentlessness and graphic intensity of it is quite admirable - although not best enjoyed while having your lunch.

"We found the perfect location, sneaking into a local rag factory one weekend, trying not to make too much of a mess," says Zac of the shoot in Leeds. "Bit weird that half way through filming we noticed security cameras high on the ceilings. Hope no one was watching on the other end...". Clearly not, otherwise they surely would have called the Yorkshire Constabulary.

PRO Credits


DirectorZac Ella
Production CompanyB A D Productions
Director's RepresentationOB Management
ProducerPosy Dixon
Director of PhotographySteve Bliss 

David Knight - 18th Nov 2011

Related Content


Superfood 'TV' by Zac Ella

Zac Ella enters the diverse world of multi-channel television in this hugely watchable promo for Superfood's TV. Constantly evolving, Zac's tongue-in-cheek promo employs a myriad of tracking …

Jimmy Brown - 27th Jan 2014


Superfood 'Melting' by Zac Ella

Zac is back. Zac Ella's video for Superfood's Melting is an experimental split-screen performance video, using different film and video formats, shot in a delightfully scruffy loft space, …

David Knight - 9th Dec 2013


Various Cruelties 'Chemicals' by Zac Ella (Filo)

Zac Ella delivers a slick and distinctive promo with key lyrics punctuating the action, to match the cool, polished indiepop of Various Cruelties' Chemicals. "Primarily it's a performance …

Jimmy Brown - 7th Oct 2011


Virals 'Shake It Up' by Zac Ella

Zac Ella put a lot of himself into Magic Happens, his last video for Virals - and the same goes for the follow up, for Shake It Up. the result is, well, eccentric. But that's what Zac does best...

David Knight - 29th Aug 2012

Latest News