As Friendly Fires' video for Hurting is directed by David Lewandowski of Going To The Store (and Tron Legacy) fame - it's his debut video - this means that seeing someone (even a pretty girl) walking down a street is a cue for wholesale weirdness.

And that starts happening after about 15 seconds, as soon as the squelchy synth kicks in. FF's Ed McFarlane has a TV head and would like to make friends with the girl whose touch is definitely hurting. Its goofy, but the effects work that wouldn't be out of place in a Marvel Comics movie (or comic), so you want to check it out again and again.

Watch 'Friendly Fires 'Hurting' by David Lewandowski' here

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