David Knight - 14th Nov 2011

Mike Baldwin has directed his first promo through G&E, and it's a simple yet striking and classy showcase for Melanie C's strong comeback single Weak.

Mike captures Melanie as a woman in torment in intimate surroundings - part performance, part videotape confession - integrated with powerful choreography of dancers Bethany Rose Harrison and Shane Collard.

And Melanie clearly managed to lure her favourite commissioner back into action...

Watch 'Melanie C 'Weak' by Michael Baldwin' here

Credits

DirectorMichael Baldwin
ProducerTom King
Production CompanyGas&Electric
Director of PhotographySteve Annis
1st ADRawden Defresnes
Clapper LoaderSy Turnbull
Focus PullerAhmet Husseyin
ProducerJess Clark
Art DirectorLucy Sanderson
EditorThomas Grove Carter
ColouristAubrey Woodiwiss
CommissionerCarole Burton
Director's RepresentationYi London / Debs Ramsey
DITSophie Baggeley

David Knight - 14th Nov 2011

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