Jimmy Brown - 8th Nov 2011

Mats Udd's darkly atmospheric promo for First Aid Kit's The Lion's Roar, was shot in a national park just outside the duo's hometown of Stockholm.

"Klara and Johanna wanted to make a darker video this time and we got inspired by movies such as The Wicker Man and The Manson Family," explains Mats.

"I always wants to bring in as much as possible of the Swedish landscape in my videos and i think that suits First Aid Kit perfectly. Also, I wanted to tell a story about a suitcase lying on the bottom of a lake. Like a fairytale."

Credits

DirectorM
StylistSara Larocca Ramm
Make-upIzabel Colleen
Production ManagerRalph Chesterson
Production AssistantJenny Malm & Björn Andersson

Jimmy Brown - 8th Nov 2011

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