David Knight - 27th Oct 2011

Unsigned grime artist Dru has his roots in the wastelands of suburbia, and Alana O'Neill has directed the video for Edge, together with singer Bo Bruce - that reflects his background, shooting in a disused gym where he records, and Dru's nighttime performance in a forest, lit by distress flares that illuminate several objects that hint to the lyrics of adversity in the track.

Watch 'Dru 'Edge' by Alana O'Neill' here


DirectorAlana O'Neill
ProducerNicole Roberts
Director of PhotographyJames Friend

David Knight - 27th Oct 2011

Related Content


Arches ft. Karen Harding 'New Love' by JT Child

Karen Harding heads to the party with her girls in the feelgood video for Arches' New Love by JT Child, where some nice chemistry develops between her and the dreamy guy with very white …

Promonews - 6th July 2015


Ghost Culture 'Mouth' by Lewis Kyle White

Lewis Kyle White's video for Ghost Culture's Mouth is composed of an array of metaphorical imagery, exploring society in the digital age and the impending future birth of …

Cat Velez - 23rd July 2015


Young Empires 'The Gates' by Amos LeBlanc

Beginning with a shot of the celebrated underwater 'Christ Of The Depths' statue in Florida – then given an added Michaelangelo-like resonance – Amos …

David Knight - 19th Aug 2015

Latest News