Emeli Sandé 'Daddy' ft. Naughty Boy by AG Rojas
Emeli Sandé stakes her claim as a major artist in the making with this gritty, very powerful video for Daddy by multi-MVA nominee AG Rojas.
Set in the badlands of Las Vegas, hard-hitting images of drug addiction and criminal activity are the backdrop to Emeli's relationship with a wayward lover. AG Rojas handles this fast-moving narrative with aplomb - further evidence, following his MVA-nominated Chase & Status video for Hitz and Calvin Harris' Bounce (which he co-directed with Vince Haycock) that he's the real deal.
"Emeli wanted a video that dealt with addictions and personal demons," AG explains. "The first thing that came to mind was Las Vegas, a place ripe with broken people. I decided to set this just outside of the Strip, and not create the stereotypical vision of Vegas. The track is simultaneously moody and explosive, so we crafted a montage of moments that would reflect this. The end result is worth the skin rashes from the shitty Vegas hotels."
|Executive Producer||Tim Nash|
|Director of Photography||Michael Ragen|
|1st AD||Marvin Faith|
This is from a few months back, but worth checking out, especially for skater vid lovers. AG Rojas's video is dreamy and reflective, with a hint of narrative and superbly shot on Red by Eric Ulbrich.
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