David Knight - 25th Oct 2011

Emeli Sandé stakes her claim as a major artist in the making with this gritty, very powerful video for Daddy by multi-MVA nominee AG Rojas.

Set in the badlands of Las Vegas, hard-hitting images of drug addiction and criminal activity are the backdrop to Emeli's relationship with a wayward lover. AG Rojas handles this fast-moving narrative with aplomb - further evidence, following his MVA-nominated Chase & Status video for Hitz and Calvin Harris' Bounce (which he co-directed with Vince Haycock) that he's the real deal.

"Emeli wanted a video that dealt with addictions and personal demons," AG explains. "The first thing that came to mind was Las Vegas, a place ripe with broken people. I decided to set this just outside of the Strip, and not create the stereotypical vision of Vegas. The track is simultaneously moody and explosive, so we crafted a montage of moments that would reflect this. The end result is worth the skin rashes from the shitty Vegas hotels."

Watch 'Emeli Sandé 'Daddy' ft. Naughty Boy by AG Rojas' here

PRO Credits


Production CompanySomesuch
DirectorAG Rojas
Executive ProducerTim Nash
Director of PhotographyMichael Ragen
1st ADMarvin Faith
EditorGreg Scruton
ColouristBeau Lyon
CommissionerJames Hackett

David Knight - 25th Oct 2011

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