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Florence And The Machine 'Shake It Out' by Dawn Shadforth

Florence And The Machine 'Shake It Out' by Dawn Shadforth

David Knight - 4th Oct 2011

Florence Welch bursts back, all guns blazing, with Shake It Out, and Dawn Shadforth's video pulls out the stops to reflect its wrought emotion, with a sumptuous period mystery and Florence as a beautifully-attired Victorian heroine, seemingly harbouring multiple personalities.
It was shot in Eltham Palace, with Ed Rutherford behind the camera, styling by Aldene Johnson, and Dawn working with editor Thomas Grove Carter for the first time.

Florence Welch bursts back, all guns blazing, with Shake It Out, and Dawn Shadforth's video pulls out the stops to reflect its wrought emotion, with a sumptuous period mystery and Florence as a beautifully-attired Victorian heroine, seemingly harbouring multiple personalities. <br/> It was shot in Eltham Palace, with Ed Rutherford behind the camera, styling by Aldene Johnson, and Dawn working with editor Thomas Grove Carter for the first time.

Watch 'Florence And The Machine 'Shake It Out' by Dawn Shadforth' here

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David Knight - 4th Oct 2011

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Credits

Production/Creative

Director
Dawn Shadforth
Producer
Cindy Burnay
Production Company
Executive Producer
Svana Gisla

Camera

Director of Photography
Ed Rutherford

Art

Production designer
Alice Normington

Wardrobe

Stylist
Aldene Johnson
Hair
Alex Brownsell

Choreography

Choreographer
N

Editorial

Editor
Thomas Grove Carter

Grading

Colourist
Aubrey Woodiwiss

Commission

Commissioner
Ailsa Robertson

David Knight - 4th Oct 2011

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