David Knight - 4th Oct 2011

Florence Welch bursts back, all guns blazing, with Shake It Out, and Dawn Shadforth's video pulls out the stops to reflect its wrought emotion, with a sumptuous period mystery and Florence as a beautifully-attired Victorian heroine, seemingly harbouring multiple personalities.
It was shot in Eltham Palace, with Ed Rutherford behind the camera, styling by Aldene Johnson, and Dawn working with editor Thomas Grove Carter for the first time.

Watch 'Florence And The Machine 'Shake It Out' by Dawn Shadforth' here

PRO Credits


DirectorDawn Shadforth
ProducerCindy Burnay
Executive ProducerSvana Gisla
Production CompanyBlack Dog Films
Director of PhotographyEd Rutherford
Production designerAlice Normington
StylistAldene Johnson
HairAlex Brownsell
EditorThomas Grove Carter
ColouristAubrey Woodiwiss
OnlineGolden Square Post
CommissionerAilsa Robertson

David Knight - 4th Oct 2011

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