Shot on a low budget, Ian Pons Jewell's promo for Get People marries the rolling atmospherics of new single Macaw with great visuals.
DJ Shadow feat. Afrikan Boy 'I'm Excited' by Ian Pons Jewell
Ian Pons Jewell delivers this quirky, hard-edged and tongue-in-cheek winner for DJ Shadow's I'm Excited - from his forthcoming album The Less You Know The Better (September 26).
With an enigmatic performance from Afrikan Boy, Jewell's maverick promo certainly displays a flair for the surreal.
"The visuals came about pretty directly from listening to the track" explains Pons Jewell "originally drawing inspiration from the African Space Program. It became a bit out of hand trying to write a piece where he built a spaceship, so teleportation became the better option for the budget.
"He was styled as a Gaddafi type dictator with an obsession for inter-dimensional travel, employing the skills of a mad inventor to make the contraption. We ended up with just over a week to turn it
|Director||Ian Pons Jewell|
|Executive Producer||Neil Cray|
|1st AD||Tim Harrison|
|Art Director||Caroline Story|
|Stylist||Delaine Le Bas|
|Colourist||Luke Morrison @ The Mill|
|Focus Puller||Stephen Cornacchia|
|Camera operator||Bruno Travers|
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