Jimmy Brown - 30th Aug 2011

Ian Pons Jewell delivers this quirky, hard-edged and tongue-in-cheek winner for DJ Shadow's I'm Excited - from his forthcoming album The Less You Know The Better (September 26).

With an enigmatic performance from Afrikan Boy, Jewell's maverick promo certainly displays a flair for the surreal.

"The visuals came about pretty directly from listening to the track" explains Pons Jewell "originally drawing inspiration from the African Space Program. It became a bit out of hand trying to write a piece where he built a spaceship, so teleportation became the better option for the budget.

"He was styled as a Gaddafi type dictator with an obsession for inter-dimensional travel, employing the skills of a mad inventor to make the contraption. We ended up with just over a week to turn it
around".

Watch 'DJ Shadow feat. Afrikan Boy 'I'm Excited' by Ian Pons Jewell' here

Credits

Art DirectorCaroline Story
DirectorIan Pons Jewell
ProducerJason Lovelock
Production CompanyStamp
1st ADTim Harrison
EditorGaia Borretti
Executive ProducerNeil Cray
StylistDelaine Le Bas
ColouristLuke Morrison @ The Mill
Focus PullerStephen Cornacchia
Camera operatorBruno Travers
GafferSeb Lamb
Post ProducerC

Jimmy Brown - 30th Aug 2011

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