For the electronic pop of Kwes' Basful, Ian Pons Jewell serves up this curious promo full of intrigue and suspense - and has a novel way of dealing with the awkward silences when stuck in a lift …
DJ Shadow feat. Afrikan Boy 'I'm Excited' by Ian Pons Jewell
Ian Pons Jewell delivers this quirky, hard-edged and tongue-in-cheek winner for DJ Shadow's I'm Excited - from his forthcoming album The Less You Know The Better (September 26).
With an enigmatic performance from Afrikan Boy, Jewell's maverick promo certainly displays a flair for the surreal.
"The visuals came about pretty directly from listening to the track" explains Pons Jewell "originally drawing inspiration from the African Space Program. It became a bit out of hand trying to write a piece where he built a spaceship, so teleportation became the better option for the budget.
"He was styled as a Gaddafi type dictator with an obsession for inter-dimensional travel, employing the skills of a mad inventor to make the contraption. We ended up with just over a week to turn it
|Art Director||Caroline Story|
|Director||Ian Pons Jewell|
|1st AD||Tim Harrison|
|Executive Producer||Neil Cray|
|Stylist||Delaine Le Bas|
|Colourist||Luke Morrison @ The Mill|
|Focus Puller||Stephen Cornacchia|
|Camera operator||Bruno Travers|
Shot on a low budget, Ian Pons Jewell's promo for Get People marries the rolling atmospherics of new single Macaw with great visuals.
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