Rollo: "The label wanted dancing and humour on a budget; I always thought those early morning TV:AM / GMTV showcases were hilarious, everything about them is totally incongruous. I thought sort of back to the future pastiche would work with the nature of the song and the 2 Bears, who don't take themselves too seriously.

"We were very lucky with getting the right dancers as well as the use of an amazing location - and most of all Matt Forde cast about 24 hours before the shoot, who played the host used to be a professional Alan Partridge impersonator was brilliant in his role."

2 Bears
Bear Hug (Southern Fried)
Directed / Edited: Rollo Jackson
Producer: Nathan Thursting
Choreographer: Rhimes LeCointe
Label: Southern Fried Records