Jimmy Brown - 14th June 2011

Pulsing, dancing buildings and a twisted cityscape form the basis of Pete Falloon's promo for urban pop trio Encore, graded in a sexy blue hue for added atmosphere.

Directing the whole campaign for Encore from this first single promo through to the album artwork, Falloon explains the ideas behind the project:

"I invented a narrative to accompany the album that gave the band a very subtle super power or ability. Along the same lines of the TV show "Heroes" putting the guys into a futuristic urban ubercity that is on the attack and putting them in dangerous situations.

"I translated this concept into the debut video. The backdrop to the story is an amazing CG city that is constantly shifting and moving. The lyric of the song describes the guys in a relationships where they discover their girl is cheating on them. The twist we put on this "Tit for Tat" situation is that this girl (cameo by Funda - from "Made in Chelsea") is actually a shapeshifter that changes her appearance to suit the guy she's with. Funda is cheating on each one of the guys without them knowing.

"It is the cameos in the video who are watching Encore's back - Starboy Nathan, Bluey, English Frank, Sarah Jane (1 Xtra) and of course the very amiable Fazer from N'Dubz. They let the guys know what's going on and help them to discover the truth. We use Funda as a shapeshifter to incorporate the QR code element of video. Alluding to the fact that Funda has always been part of the uber city ganging up on them together."

Credits

DirectorPete Falloon
Production CompanyAddiction Entertainment
ProducerHelen Power
Director's RepresentationDebs Ramsey
Director of PhotographyDean Thrussell
StylistShai Spooner
CommissionerAilsa Robertson

Jimmy Brown - 14th June 2011

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