Welcome to the new version of Promonews. Your feedback will help us to improve it.

Jimmy Brown - 14th June 2011

Pulsing, dancing buildings and a twisted cityscape form the basis of Pete Falloon's promo for urban pop trio Encore, graded in a sexy blue hue for added atmosphere.

Directing the whole campaign for Encore from this first single promo through to the album artwork, Falloon explains the ideas behind the project:

"I invented a narrative to accompany the album that gave the band a very subtle super power or ability. Along the same lines of the TV show "Heroes" putting the guys into a futuristic urban ubercity that is on the attack and putting them in dangerous situations.

"I translated this concept into the debut video. The backdrop to the story is an amazing CG city that is constantly shifting and moving. The lyric of the song describes the guys in a relationships where they discover their girl is cheating on them. The twist we put on this "Tit for Tat" situation is that this girl (cameo by Funda - from "Made in Chelsea") is actually a shapeshifter that changes her appearance to suit the guy she's with. Funda is cheating on each one of the guys without them knowing.

"It is the cameos in the video who are watching Encore's back - Starboy Nathan, Bluey, English Frank, Sarah Jane (1 Xtra) and of course the very amiable Fazer from N'Dubz. They let the guys know what's going on and help them to discover the truth. We use Funda as a shapeshifter to incorporate the QR code element of video. Alluding to the fact that Funda has always been part of the uber city ganging up on them together."

Credits

DirectorPete Falloon
Production CompanyAddiction Entertainment
ProducerHelen Power
Director's RepresentationDebs Ramsey
Director of PhotographyDean Thrussell
StylistShai Spooner
CommissionerAilsa Robertson

Jimmy Brown - 14th June 2011

Related Content

video

Rizzle Kicks 'Lost Generation' by Jamie Thraves

Jamie Thraves expertly translates the lyrics about the pressures of modern living in Rizzle Kicks' Lost Generation, with a lighthearted and satirical video about modern life today for …

Jimmy Brown - 29th July 2013

video

KT Tunstall 'Feel It All' by Alex Kemp

Taken from her Invisible Empire // Crsecent Moon set, KT Tunstall joins forces with Alex Kemp for the promo to the album version of Feel It All - premiered on the The Telegraph …

Jimmy Brown - 18th July 2013

video

Duke Dumont ft A*M*E 'Need U (100%)' by Ian Robertson

A man has a portable cassette player growing inside of him which is constantly playing Duke Dumont's Need U (100%) in Ian Robertson's brilliant video for the UK DJ/Producer.Everywhere the …

Jimmy Brown - 28th Feb 2013

video

Roosevelt 'Sea' by Jem Goulding

Jem Goulding has played on everyone's inner desire to watch an adorable hound run about in the Spanish countryside. With a beautifully retro feel, you can't help but feel nostalgic about the …

Sam Hill - 21st Nov 2012

Latest News

news

UKMVAs 2018: watch the highlights and winners' interviews

You can now watch highlights of the biggest night of the year for music videos, and see many of the winners talking about their work, right after collecting their awards, on the UKMVAs YouTube …

Promo News - -7543 seconds ago

news

Harvey Pearson signs to My Accomplice

Director and photographer Harvey Pearson has joined the directors' roster at My Accomplice, for music videos, commercials and other content.The announcment of his arrival at the …

Promo News - 7 days ago

news

UK Music Video Awards 2018: all the winners!

CHILDISH GAMBINO’S ‘THIS IS AMERICA' WINS 3 AWARDS INCLUDING VIDEO OF THE YEARCANADA WIN BEST DIRECTORZHANG+KNIGHT WIN BEST NEW DIRECTORSOMESUCH WIN BEST PRODUCTION …

Promo News - 22 days ago

,