Cadbury's Dairy Milk 'Charity Shop' by Megaforce

  • Cadbury's Dairy Milk 'Charity Shop' by Megaforce

Jimmy Brown - 17th May 2011

Cadbury continue the tradition of using pop hits in the TV ads for their leading chocolate bar - with Jermaine Stewart's We Don't Have To Take Our Clothes Off getting the star treatment this time - in the new blockbuster directed by Megaforce.

The French directing team have turned in a sensational, creative and fun 'prommercial' - set in a charity shop which sees items of clothing dancing around the store to the track. They used normal sized dancers inside giant clothes to achieve the desired effect. It works a treat.

Charity Shop was produced through Riff Raff Films - that's where El Niño's commercial operation in London is now based, headed-up by Matthew Fone.

Watch 'Cadbury's Dairy Milk 'Charity Shop' by Megaforce' here

Credits

ProducerM
Line ProducerCharlotte Marmion
Director's RepresentationFallon, London
Director of PhotographyLasse Frank
Production designerPetr Kunc
1st ADJim Cole
EditorFinal Cut
Production ManagerMartin Mikula
Post ProducerJulie Evans
VFX SupervisorMichael Gregory
ColouristJean Clement Soret
EditorAmanda James

Jimmy Brown - 17th May 2011

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