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Cadbury's Dairy Milk 'Charity Shop' by Megaforce

Cadbury's Dairy Milk 'Charity Shop' by Megaforce

Jimmy Brown - 17th May 2011

Cadbury continue the tradition of using pop hits in the TV ads for their leading chocolate bar - with Jermaine Stewart's We Don't Have To Take Our Clothes Off getting the star treatment this time - in the new blockbuster directed by Megaforce.

Cadbury continue the tradition of using pop hits in the TV ads for their leading chocolate bar - with Jermaine Stewart's We Don't Have To Take Our Clothes Off getting the star treatment this time - in the new blockbuster directed by Megaforce. The French directing team have turned in a sensational, creative and fun 'prommercial' - set in a charity shop which sees items of clothing dancing around the store to the track. They used normal sized dancers inside giant clothes to achieve the desired effect. It works a treat. <em>Charity Shop</em> was produced through Riff Raff Films - that's where El Niño's commercial operation in London is now based, headed-up by Matthew Fone.

The French directing team have turned in a sensational, creative and fun 'prommercial' - set in a charity shop which sees items of clothing dancing around the store to the track. They used normal sized dancers inside giant clothes to achieve the desired effect. It works a treat.

Cadbury continue the tradition of using pop hits in the TV ads for their leading chocolate bar - with Jermaine Stewart's We Don't Have To Take Our Clothes Off getting the star treatment this time - in the new blockbuster directed by Megaforce. The French directing team have turned in a sensational, creative and fun 'prommercial' - set in a charity shop which sees items of clothing dancing around the store to the track. They used normal sized dancers inside giant clothes to achieve the desired effect. It works a treat. <em>Charity Shop</em> was produced through Riff Raff Films - that's where El Niño's commercial operation in London is now based, headed-up by Matthew Fone.

Charity Shop was produced through Riff Raff Films - that's where El Niño's commercial operation in London is now based, headed-up by Matthew Fone.

Cadbury continue the tradition of using pop hits in the TV ads for their leading chocolate bar - with Jermaine Stewart's We Don't Have To Take Our Clothes Off getting the star treatment this time - in the new blockbuster directed by Megaforce. The French directing team have turned in a sensational, creative and fun 'prommercial' - set in a charity shop which sees items of clothing dancing around the store to the track. They used normal sized dancers inside giant clothes to achieve the desired effect. It works a treat. <em>Charity Shop</em> was produced through Riff Raff Films - that's where El Niño's commercial operation in London is now based, headed-up by Matthew Fone.

Watch 'Cadbury's Dairy Milk 'Charity Shop' by Megaforce' here

Jimmy Brown - 17th May 2011

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Credits

Production/Creative

Producer
M
Production Manager
Martin Mikula
1st AD
Jim Cole

Camera

Director of Photography
Lasse Frank

Art

Production designer
Petr Kunc

Editorial

Editor
Final Cut
Editor
Amanda James

Grading

Colourist
Jean Clement Soret

VFX

VFX Supervisor
Michael Gregory
Post Producer
Julie Evans

Agent

Director's Representation
Fallon, London

Misc

Line Producer
Charlotte Marmion

Jimmy Brown - 17th May 2011

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