Cadbury continue the tradition of using pop hits in the TV ads for their leading chocolate bar - with Jermaine Stewart's We Don't Have To Take Our Clothes Off getting the star treatment this time - in the new blockbuster directed by Megaforce.

The French directing team have turned in a sensational, creative and fun 'prommercial' - set in a charity shop which sees items of clothing dancing around the store to the track. They used normal sized dancers inside giant clothes to achieve the desired effect. It works a treat.

Charity Shop was produced through Riff Raff Films - that's where El Niño's commercial operation in London is now based, headed-up by Matthew Fone.

Watch 'Cadbury's Dairy Milk 'Charity Shop' by Megaforce' here

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