Cadbury's Dairy Milk 'Charity Shop' by Megaforce
Cadbury continue the tradition of using pop hits in the TV ads for their leading chocolate bar - with Jermaine Stewart's We Don't Have To Take Our Clothes Off getting the star treatment this time - in the new blockbuster directed by Megaforce.
The French directing team have turned in a sensational, creative and fun 'prommercial' - set in a charity shop which sees items of clothing dancing around the store to the track. They used normal sized dancers inside giant clothes to achieve the desired effect. It works a treat.
Charity Shop was produced through Riff Raff Films - that's where El Niño's commercial operation in London is now based, headed-up by Matthew Fone.
Watch 'Cadbury's Dairy Milk 'Charity Shop' by Megaforce' here
Credits
| Editor | Final Cut |
| Producer | M |
| Director's Representation | Fallon, London |
| Director of Photography | Lasse Frank |
| Production designer | Petr Kunc |
| 1st AD | Jim Cole |
| Line Producer | Charlotte Marmion |
| Production Manager | Martin Mikula |
| Post Producer | Julie Evans |
| VFX Supervisor | Michael Gregory |
| Colourist | Jean Clement Soret |
| Editor | Amanda James |
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