Jimmy Brown - 17th May 2011

Cadbury continue the tradition of using pop hits in the TV ads for their leading chocolate bar - with Jermaine Stewart's We Don't Have To Take Our Clothes Off getting the star treatment this time - in the new blockbuster directed by Megaforce.

The French directing team have turned in a sensational, creative and fun 'prommercial' - set in a charity shop which sees items of clothing dancing around the store to the track. They used normal sized dancers inside giant clothes to achieve the desired effect. It works a treat.

Charity Shop was produced through Riff Raff Films - that's where El Niño's commercial operation in London is now based, headed-up by Matthew Fone.

Watch 'Cadbury's Dairy Milk 'Charity Shop' by Megaforce' here

Credits

ProducerM
Line ProducerCharlotte Marmion
Director's RepresentationFallon, London
Director of PhotographyLasse Frank
Production designerPetr Kunc
1st ADJim Cole
EditorFinal Cut
Production ManagerMartin Mikula
Post ProducerJulie Evans
VFX SupervisorMichael Gregory
ColouristJean Clement Soret
EditorAmanda James

Jimmy Brown - 17th May 2011

Related Content

video

Vaetxh 'Mass' by Henning M. Lederer

Precise, hypnotic and very cool animation for the difficult-to-pronounce Vaetxh's Mass by German and UK-based animator Henning M. Lederer.

David Knight - 26th Sept 2011

video

Natalia M. King 'Angel' by Loïc Andrieu

Singer Natalia is drawn to a figure on an apartment building rooftop and on her way she touches on the activities of the residents of the building. And then things start to get strange...

David Knight - 10th Jan 2012

video

OMD 'Atomic Ranch' by Henning M. Lederer

OMD mark their return with Atomic Ranch, a somewhat curious ode to consumerism and a nod to their experimental Dazzle Ships era, taken from their forthcoming album English Electric. Partnering the …

Jimmy Brown - 8th Feb 2013

video

Alesso 'Sweet Escape' by M-I-E

In this charming video for Alesso's Sweet Escape directed by M-I-E, everyday traffic sign figures reveal their hidden secret life, coming alive at night when we’re not …

Cat Velez - 26th May 2015

Latest News