David Knight - 10th May 2011

A charming little tale of how love can blossom in the most unlikely places - like when you're having your eyes tested - for Cowbell's Hanging By A Thread, by directing team White Wolf. And this cleverly incorporates the band performance into the narrative.

It was White Wolf's second video for the band and while discussing this one the idea came up for looking through someone's eyes and seeing the band in their head. "There was no budget so effects would be limited, and we therefore had to be creative with linking the outside world to the band in the head scenes," says WW's Mike O'Brien. "Check out the food dye running down the perspex!"

And it was shot in a genuine opticians - Askew in Stoke Newington...


 

Credits

Director of PhotographyTom Wright
1st ADAmie Tridgel
Art DirectorEmma Hogan
Focus PullerJoe Green
Make-upMaddy Fearn
EditorWhite Wolf
CastCharlotte Gascoigne, Glen Carrol

David Knight - 10th May 2011

Related Content

video

Kate Nash '3AM' by Lee Jones

Lee Jones explores the late night, break-up blues with Kate Nash, in this single from Nash's forthcoming album 'Girl Talk'. Kate's unable to tear herself away from the nostalgic …

Sam Hill - 28th Feb 2013

video

Scrufizzer 'Rap Rave' by John Malcolm Moore

John Malcolm Moore stretches your eyeballs to the limit with this energetic performance promo for Scrifizzer featuring some incredible illustrations from Hattie Stewart. It's a morphing, feisty …

Sam Hill - 29th Nov 2012

video

Harrington 'River to Rain' by Guy Verge Wallace

Last year we saw Guy Verge Wallace's puppet/stop-motion/data-moshing wonder for Papa Vs Pretty. Now he's returned to the music video fray with this mesmerising promo for Harrington's River To …

Sam Hill - 21st Nov 2012

Latest News