A charming little tale of how love can blossom in the most unlikely places - like when you're having your eyes tested - for Cowbell's Hanging By A Thread, by directing team White Wolf. And this cleverly incorporates the band performance into the narrative.

It was White Wolf's second video for the band and while discussing this one the idea came up for looking through someone's eyes and seeing the band in their head. "There was no budget so effects would be limited, and we therefore had to be creative with linking the outside world to the band in the head scenes," says WW's Mike O'Brien. "Check out the food dye running down the perspex!"

And it was shot in a genuine opticians - Askew in Stoke Newington...