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Principe Valiente’s In My Arms by Henning Cronheim

David Knight - 20th Apr 2011

Stockholm band Principe Valiente are impressively of the Editors-Interpol school of rock, and the video for In My Arms is an accomplished and intriguing affair directed by Henning Cronheim. Set in a exclusive hotel - rather deserted apart from the performing band - it explores the sexual longing lurking beneath the surface of a straightlaced middle-aged Scandinavian lady.

Stockholm band Principe Valiente are impressively of the Editors-Interpol school of rock, and the video for In My Arms is an accomplished and intriguing affair directed by Henning Cronheim. Set in a exclusive hotel - rather deserted apart from the performing band - it explores the sexual longing lurking beneath the surface of a straightlaced middle-aged Scandinavian lady. "The video was shot in a 19th century castle - turned into museum - in the middle of nowhere about two hours from Stockholm," explains Henning, who also directed the band's previous video, for <a href="http://www.youtube.com/watchv=g69EZnRKe0s" target="_blank">The Night</a> - and like his DoP Adrian Levander, was a crewmember of the Millenium Trilogy movies in Sweden. "The video is based around the idea of first time versus boring habit and repetition and the dream of being with someone all over again. "Personally I think the best videos are those that play with genres and stereotypes but with a heart. I didn't want to it to be too serious, but more tragic-comic. It was also fun mixing darkness and humour and the band liked that.  The look we were after was old school rock-video, but we tried to use more feature film aesthetics in the story part to differentiate it a bit."

"The video was shot in a 19th century castle - turned into museum - in the middle of nowhere about two hours from Stockholm," explains Henning, who also directed the band's previous video, for The Night - and like his DoP Adrian Levander, was a crewmember of the Millenium Trilogy movies in Sweden. "The video is based around the idea of first time versus boring habit and repetition and the dream of being with someone all over again.

Stockholm band Principe Valiente are impressively of the Editors-Interpol school of rock, and the video for In My Arms is an accomplished and intriguing affair directed by Henning Cronheim. Set in a exclusive hotel - rather deserted apart from the performing band - it explores the sexual longing lurking beneath the surface of a straightlaced middle-aged Scandinavian lady. "The video was shot in a 19th century castle - turned into museum - in the middle of nowhere about two hours from Stockholm," explains Henning, who also directed the band's previous video, for <a href="http://www.youtube.com/watchv=g69EZnRKe0s" target="_blank">The Night</a> - and like his DoP Adrian Levander, was a crewmember of the Millenium Trilogy movies in Sweden. "The video is based around the idea of first time versus boring habit and repetition and the dream of being with someone all over again. "Personally I think the best videos are those that play with genres and stereotypes but with a heart. I didn't want to it to be too serious, but more tragic-comic. It was also fun mixing darkness and humour and the band liked that.  The look we were after was old school rock-video, but we tried to use more feature film aesthetics in the story part to differentiate it a bit."

"Personally I think the best videos are those that play with genres and stereotypes but with a heart. I didn't want to it to be too serious, but more tragic-comic. It was also fun mixing darkness and humour and the band liked that.  The look we were after was old school rock-video, but we tried to use more feature film aesthetics in the story part to differentiate it a bit."

Stockholm band Principe Valiente are impressively of the Editors-Interpol school of rock, and the video for In My Arms is an accomplished and intriguing affair directed by Henning Cronheim. Set in a exclusive hotel - rather deserted apart from the performing band - it explores the sexual longing lurking beneath the surface of a straightlaced middle-aged Scandinavian lady. "The video was shot in a 19th century castle - turned into museum - in the middle of nowhere about two hours from Stockholm," explains Henning, who also directed the band's previous video, for <a href="http://www.youtube.com/watchv=g69EZnRKe0s" target="_blank">The Night</a> - and like his DoP Adrian Levander, was a crewmember of the Millenium Trilogy movies in Sweden. "The video is based around the idea of first time versus boring habit and repetition and the dream of being with someone all over again. "Personally I think the best videos are those that play with genres and stereotypes but with a heart. I didn't want to it to be too serious, but more tragic-comic. It was also fun mixing darkness and humour and the band liked that.  The look we were after was old school rock-video, but we tried to use more feature film aesthetics in the story part to differentiate it a bit."

David Knight - 20th Apr 2011

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Credits

Production/Creative

Director
Henning Cronheim

Camera

Director of Photography
Adrian Levander
Focus Puller
Sofia Armenteros

Lighting/Grip

Gaffer
Fredrik "Nisse" Virgin

Editorial

Editor
Tobias Larsson

David Knight - 20th Apr 2011

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