David Knight - 20th Apr 2011

Stockholm band Principe Valiente are impressively of the Editors-Interpol school of rock, and the video for In My Arms is an accomplished and intriguing affair directed by Henning Cronheim. Set in a exclusive hotel - rather deserted apart from the performing band - it explores the sexual longing lurking beneath the surface of a straightlaced middle-aged Scandinavian lady.

"The video was shot in a 19th century castle - turned into museum - in the middle of nowhere about two hours from Stockholm," explains Henning, who also directed the band's previous video, for The Night - and like his DoP Adrian Levander, was a crewmember of the Millenium Trilogy movies in Sweden. "The video is based around the idea of first time versus boring habit and repetition and the dream of being with someone all over again.

"Personally I think the best videos are those that play with genres and stereotypes but with a heart. I didn't want to it to be too serious, but more tragic-comic. It was also fun mixing darkness and humour and the band liked that.  The look we were after was old school rock-video, but we tried to use more feature film aesthetics in the story part to differentiate it a bit."


DirectorHenning Cronheim
Director of PhotographyAdrian Levander
EditorTobias Larsson
GafferFredrik "Nisse" Virgin
Focus PullerSofia Armenteros

David Knight - 20th Apr 2011

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