David Knight - 12th Apr 2011

Followers of Elbow will know of the band's love of illustrator Oliver East's idiosyncratic work - his illustrations grace the covers of every one of their releases since 2008. And now Oliver has now teamed up with Trunk Animation to create a new video for Elbow's Open Arms - the next single from their new album Build A Rocket Boys!, to be released April 25th.

An earthbound loose narrative soon takes flight into imagination - giving full vent to Oliver's drawing style - as ribbons reminiscent of a zoetrope that wind around the characters in the video. Ranges of textures were created to capture the delicacy of Oliver's pen washes, and Trunk's ace compositor Steven Azancot used Cinema 4D to create 3D ribbons that were placed into the 2D space.

As with the entire video, the ribbons were animated at 8 frames a second to give it a very hand-drawn feel. In short, a fine, lyrical addition to Trunk's catalogue of videos for British indie bands, including Hot Chip and Magic Numbers.


Production CompanyTrunk Animation
Art DirectorOliver East
DirectorGrigoris Leontiades, Layla Atkinson
CommissionerEmily Tedrake

David Knight - 12th Apr 2011

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