Mikey Levelle, executive producer at Shameless, the music division of Park Village, is taking part in Swimathon 2011 for Marie Curie Cancer Care next weekend, and is looking for plenty of sponsorship to drive him in his efforts to swim in excess of 2.5km within just two hours.

"A little late in the day but I have decided to join the incredible Marie Curie Cancer Care Swimathon and individually swim 2,500 metres, if not more, in just a couple of hours," says Mikey. "Every penny counts and if I can exceed my personal goal, both in distance and in fundraising, then we're all making an incredible difference to those affected and in need of help."

You can give real support to Mikey's effort to help a very noble cause by sponsoring his Swimathon here.