David Knight - 24th Mar 2011

About Group - a conceptual project of top musicians including Alexis Taylor from Hot Chip - have reinterpreted the track that minimalist composer Terry Riley turned into what's been described as the first ever remix, by looping two versions of the original You're No Good by Harvey Averne, back in 1967.

Rollo Jackson has created a hypnotic video featuring repetitive and reversed footage of Alexis and the amazing hula-hooping skills of Marawa Wamp - achieved in one continuous take.

"I always really liked [the song] but was slightly intimidated by the musical history that surrounded it, so wanted to make something minimal that made people listen to it even more," says Rollo, who had a chance meeting with Marawa as the band decided to release the single. "They seemed to go hand in hand," he says.

Alexis continually exits and enters a never-ending suburban street on a TV screen, while Marawa spins hypnotically in reverse and in slow motion, and the camera spins around her in the opposite direction, capturing glimpses of the rest of the band frozen on the wall.

"The video is about cycles and circles," says Rollo, who is looking for representation for music videos. "I liked the idea of a relationship in a sort of black vacuum where one person is going forwards and the other backwards at the same time. It all hopefully gives the effect that there's something odd going on even if the viewer doesn't quite know what it is."

Credits

1st ADRob Twin
Art DirectorLaura Phillimore
CommissionerJonny Bradshaw

David Knight - 24th Mar 2011

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