Jimmy Brown - 23rd Mar 2011

In a break from their usual high budget, high concept music videos, My Chemical Romance remind the world they're actually a rather good live band in this exciting promo for Planetary (GO) by Michael Reich - now-infamous for his erotic dog grooming video for Yuck.

Shot whilst on tour at the Islington Academy in North London and filmed before a fanatical audience, Reich captures the vibe perfectly, with a mixture of great photography and sharp edits matching the rocking tempo.

The video has already garnering some impressive stats over on Youtube since its launch yesterday - 114,000 hits in one day, Most Viewed Today (UK), Most Discussed, Most Favorited and a host of other achievements.


DirectorMichael Reich
ProducerPhil Tidy
Production ManagerM
Production CompanyUrchin Productions
Director of PhotographyM
Art DirectorSam Ludg
EditorEnzo Sauce
CommissionerDevin Sarno

Jimmy Brown - 23rd Mar 2011

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