Jimmy Brown - 10th Mar 2011

Shot on the Canon 5D and 7D, Aoife McArdle's adventurous promo for Little Comets' Joanna is part-music video and part-social experiment.

Hundreds of 'Joannas' were tracked down around the UK by McArdle and a small production team looking for the most interesting participants. The week-long shoot aimed to show off the girls' individual vitality - but sometimes their striking similarities contrasted with their varied backgrounds...

PRO Credits


DirectorAoife McArdle
Production CompanyAgile Films
ProducerAmber Millington
Production AssistantRebecca Sherab
Director of PhotographyPaul Newton
Focus PullerJulie Moniere

Jimmy Brown - 10th Mar 2011

Related Content


Anna Calvi 'Desire' by Aoife McArdle

The video for guitar-slinging chanteuse Anna Calvi's Desire (the second single from her acclaimed self-titled debut album) by Aoife McArdle is a blistering performance with a supernatural overtones.

David Knight - 30th June 2011


Simian Mobile Disco 'Seraphim' by Aoife McArdle

Following hot on the heels of Jack Featherstone & Will Samuel's promo for Simian Mobile Disco's Cerulean, the band turn to Aoife McArdle to direct the video to new track Seraphim. Described by …

Jimmy Brown - 17th Apr 2012

Latest News


Anthony Taylor 1958 - 2021

Anthony Taylor, producer of many acclaimed and award-winning commercials, most recently at Kode …

Promonews - 5 days ago


Silence signs to Spindle

Spindle have signed the director known as Silence to the company's directing roster for …

Promonews - 9 days ago