Jimmy Brown - 3rd Mar 2011

Glasvegas get ready to unleash their highly anticipated second album Euphoric Heartbreak and having already made a trailer for the album, Jamie Roberts has directed the promo to the compelling first single.

Here Roberts explains the ideas behind the production: "After making the trailerfor Euphoric Heartbreak, Glasvegas invited me to get involved on Euphoria, Take My Hand. James and I chatted about the video ideas and stuff in general on several occasions - Depeche Mode dressing up as kings, Wings of Desire, Santa Monica and the benefits of combining Diet Vimto with a fried dinner.... James wanted to do something that wasn't literal or instantly predictable as a Glasvegas piece, whilst still in keeping with their aesthetic. They are very aware of being pigeonholed like many bands do in these none so uncertain times.

"We tried to feature the band but reinforce these sequences with abstract images - a non-narrative, I think they call it, 'evoking a feeling' at music video seminars. Hopefully that feeling is good. I'd definitely love to work with Glasvegas again, it's a real pleasure to work with such nice people. They took the time to thank the whole crew after, and that means a lot. The kind of people you'd want to go for a pint with."

Watch 'Glasvegas’ Euphoria Take My Hand by Jamie Roberts' here

PRO Credits

Credits

DirectorJamie Roberts
ProducerAdam Booth
Production CompanyArcher's Mark
Director of PhotographyM
Art DirectorK
CommissionerDaniel Millar

Jimmy Brown - 3rd Mar 2011

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