Jimmy Brown - 8th Feb 2011

"Picking up on the dancehall vibe, the theme for the video was a rainbow of colours" explains Swinton. "We did 5 different looks creating a mini army of Channs, each look represented different sides to her personality and reflected moments in the song.

"For the backing singer parts we glammed up her look as Lady Chann played a Motown Vandellas-type character, her backgrounds and fonts were inspired from that era. I put together designs to go with each character, I looked at a lot of old kids tv shows for some of the animations and fonts, even Snoopy got a look in".


DirectorEmma Swinton
RunnerJoe Mulligan
StylistVioletta Thalia
Make-upAmanda Rudkin
EditorPaul O'Reilly
CompositorMark McKinley

Jimmy Brown - 8th Feb 2011

Related Content


Arches ft. Karen Harding 'New Love' by JT Child

Karen Harding heads to the party with her girls in the feelgood video for Arches' New Love by JT Child, where some nice chemistry develops between her and the dreamy guy with very white …

Promonews - 6th July 2015


Ghost Culture 'Mouth' by Lewis Kyle White

Lewis Kyle White's video for Ghost Culture's Mouth is composed of an array of metaphorical imagery, exploring society in the digital age and the impending future birth of …

Cat Velez - 23rd July 2015


Young Empires 'The Gates' by Amos LeBlanc

Beginning with a shot of the celebrated underwater 'Christ Of The Depths' statue in Florida – then given an added Michaelangelo-like resonance – Amos …

David Knight - 19th Aug 2015

Latest News