Jimmy Brown - 8th Feb 2011

"Picking up on the dancehall vibe, the theme for the video was a rainbow of colours" explains Swinton. "We did 5 different looks creating a mini army of Channs, each look represented different sides to her personality and reflected moments in the song.

"For the backing singer parts we glammed up her look as Lady Chann played a Motown Vandellas-type character, her backgrounds and fonts were inspired from that era. I put together designs to go with each character, I looked at a lot of old kids tv shows for some of the animations and fonts, even Snoopy got a look in".

Credits

DirectorEmma Swinton
RunnerJoe Mulligan
StylistVioletta Thalia
Make-upAmanda Rudkin
EditorPaul O'Reilly
CompositorMark McKinley

Jimmy Brown - 8th Feb 2011

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